Borislava is the head of market engagement at Red Cell Partners. She leads conversations on the evolving role of technology, AI and strategic partnerships across employer, payer and provider organizations.

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She previously led market intelligence for Morgan Health at J.P. Morgan Chase, where she analyzed trends in the self-insured commercial markets and monitored healthcare innovation across wellness, digital therapeutics, price transparency, navigation and consumer engagement.

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Prior to that, she led the competitive intelligence function at Rally Health/Optum. In addition, she held strategy and operations roles at Avalere Health and the Advisory Board Company.She holds a master's degree in international economics from the Johns Hopkins University School of Advanced International Studies.